When listing an item for sale on eBay, there are several important things to consider, but probably the MOST important aspect of your listing is what you put in the listing title.
You get 55 characters to use to help your buyer find your item. If you use these characters inefficiently, there is a good chance your listing will be seen less frequently (or not at all) and therefore will sell for less than you want.
80% of buyers search using eBay's "best match." This is the default search method when a buyer doesn't select another search method.
"Best match" is a somewhat secret and difficult to decipher logarithm created by eBay to assist buyers in finding what they are looking for. "Best match" criteria seems to change frequently, but it always matches items first and foremost on keyword matches.
If your title doesn't contain the EXACT word that a buyer is searching with, good chance the buyer will never see it.
So, when listing your item for sale, think like a buyer. Buyers do not search for a "cute" plate or a "must see" blender, so do not waste your words with these adjectives. Buyers might search on New or NIB, so make sure to include the word new if it describes your item.
Before creating your title, search for your item like a buyer. What words did you use? That is a good start for your description.
Now, can you think of other words someone might use? Make sure to state the obvious, Nike SHOES or Kitchen Aid BLENDER. If your item has the possibility of being looked for in both singular and plural forms, write it out both ways. For example "Hummel figurine figurines" when listing a group of figurines.
Include a common misspelling if you have room. Also include synonyms. Carhartt Carhart jacket coat.
Do not worry about how your title reads. The title needs to get your listing to show up; it doesn't have to be pretty. Kitchen Aid Toaster Stainless Steel 4 four slice toast will get a lot more eyeballs than Kitchen Aid Toaster *MUST SEE* works well Sharp!
Serious sellers spend time testing and tracking listings to see which keywords work best. Terapeak offers keyword suggestions and shows what other sellers are using and how successful various keywords are.
Posts
